It's getting tougher and tougher for phone makers to differentiate.

So LG's latest bright spark appears to be a phone that integrates an ultrasound mosquito repeller in its back hump, in an effort to appeal to users in India.

SEE ALSO:Nokia's releasing the iconic 3310 in 3G, and Australia's getting it first

The K7i's sound emitting gadget works on a similar basis to devices we've had for years on the market, which emit ultrasonic waves inaudible to humans, to repel mosquitos. LG already includes this in other home appliances it makes, such as air conditioning units and even TVs.

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

Credit: lgCredit: lg

The "Mosquito Away" K7i phone is really LG's existing midrange K7 Android smartphone, with the speaker as a removable back case.

When you buy the K7i, LG will throw in a regular flat case that'll help your phone fit into a pocket more easily — but that will also take away its mosquito-repelling abilities.

A pretty unimpressive screenCredit: lg

The Rs. 7,990 ($121) device isn't going to impress anyone with its specs, honestly. With a five-inch screen capable of lower than HD resolution, and a mid-range quadcore chip, you're better off looking at other devices on the market that won't cost much more.

This one looks more suited for an elderly user who'd see the mosquito gimmick as a valuable addition.

---

Featured Video For You

---

RuPaul's Drag Race queens talk about their janky first cellphones

---